NYC

Basic.Space debuted its IRL to URL New York shopping experience, bringing its obsessively curated and unapologetically commercial platform to life downtown from November 14 to 16, 2025. MATTE designed and produced the full IRL experience across the second floor of 575 Broadway. The environment served as a physical expression of the platform’s luxury marketplace, with elevated touchpoints, thoughtful spatial composition and an editorial sensibility that connected discovery with transaction.

As an extension of the experience, MATTE partnered with Future Archives to debut the first in its “Feels Like MATTE” series with the MATTE Executive Office, a bespoke ‘90s label-executive–inspired booth anchored by rare design objects sourced from Mantiques Modern, Future Archives, NJ Roseti, Caleb Ferris, and Lucas Hoffman. The space functioned as a living mood board, an imagined archive of textures, power symbols, and cultural touchstones positioning MATTE as both builder and storyteller within the larger activation.

Roles: Creative Direction, Experiential Design